Why do we keep investing in failing projects? Start with the story of an airplane and learn to recognize this trap in your own decisions and get out of it.
Course objective: Recognize how money, time and effort spent in the past take over our future decisions, and evaluate projects solely on their future returns and costs.
By the end of this course, you will be able to:
- Define sunk cost and the Concorde fallacy.
- Explain the five psychological factors that fuel this fallacy.
- Make sounder go/no-go decisions using the zero-point question and exit criteria.
The course consists of 3 animated chapters, 3 interactive exercises and a 5-question assessment. Exercises at the end of each chapter reinforce what you learn through real business situations.

