Carrying a long-established brand into the future does not mean continuing everything that worked in the past exactly as it was. This course addresses the shift from the Ferrari experience to sustainable innovation around brand legacy, the need for renewal and leadership responsibility. Sustainability and innovation teams can discuss how transformation decisions affect corporate identity and which values should be preserved. The focus on Luca Cordero di Montezemolo offers a framework for reflection to managers seeking direction between established success and new expectations.
From Ferrari to Sustainable Innovation – Luca Cordero di Montezemolo
Explore an approach from Ferrari to sustainable innovation that balances a long-established brand legacy with renewal and environmental responsibility.
- Duration
- 15 minutes
- Format
- Video
- Format
- SCORM-AICC-Video
- Language
- Turkish
- Updated
- 2025
- Content Partner
- Digitallica
About the course
Who this course is for
Sustainability reporting, procurement, production and corporate communications teams, as well as all employees at the awareness level.
Why it matters
Sustainability has moved from being a voluntary corporate communications topic to a reporting and supply chain requirement. For companies that export to Europe or supply large corporations, it is now a commercial prerequisite. Employee awareness, in turn, is a precondition for reported commitments to be reflected on the ground.
Format and delivery
- SCORM-AICC-Video delivery, ready to upload to any learning management system that supports these standards
- Runs in your existing LMS — no need to switch platforms
- Desktop, tablet and mobile — fully responsive
- Pick up where you left off with completion tracking
- No LMS of your own? Publish via Oriento instead
Frequently asked questions
Can we publish this course on our own system?
Yes. The course is delivered as SCORM-AICC-Video and uploads to any learning management system that supports these standards. There’s no need to change your existing infrastructure.
Can you adapt the content to our organization?
Catalog courses are off-the-shelf content. If you need a program built around your own scenarios, brand and processes, our Custom Content Design service has you covered.
How often is the course updated?
This course was last updated in 2025. Catalog content is reviewed regularly to reflect changes in regulations and practice.
How many users can it be licensed for?
Licensing depends on the number of users and the term. Tell us what you need and we’ll put together the right package.
Is the content based on a specific reporting standard?
The content in this category is at the level of conceptual awareness; if you need a hands-on course based on a specific reporting framework, we produce it for your organization as part of custom content design.
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Try this course with your team
We’ll open demo access so you can review the content with your own team, then discuss licensing for the full catalog or the titles you choose.