Colors, colors, colors…
Could there be some math behind that sweater you bought because you fell for its color, or that hamburger you ate because its color looked appetizing?
Come on, let’s start with the question: What Is Color?
Put simply, when sunlight falls on an object, the object absorbs some colors and reflects others. Whichever color it reflects gives the object its color. If it absorbs all the light that falls on it, we see the object as black; if it reflects all of it, we see it as white. And that is how colors become visible to us.
As for whether there could be some math behind it: there absolutely is. The colors used in a design actually act as a channel for the emotions the designer wants to convey to you.
For example:
- Warm Colors (Red, Orange, Yellow): if they are used in a design, you can be sure it is a competitive product. That is why they are mostly used in the food industry. Hmm, think about it: which brands use them?
- Cool Colors (Blue, Green, Purple) are preferred for formal yet friendly uses. That is why innovative corporate companies usually choose logos in these colors.
- Neutral Colors (Black, White, Gray) take more of a middle path. That is why they are not used much on their own in designs; we see them as supporting colors.
We think you’ll look at your own designs with fresh eyes from now on. Are we wrong?