A good idea does not come to life on its own. To persuade people with different priorities, from executives to frontline employees, learn how to frame your idea from each group’s perspective, tell it as a simple story and capture attention.
Course objective: To persuade stakeholders with different priorities by framing an idea from their perspective, and to win support for bringing the idea to life.
By the end of this course, you will be able to:
- Distinguish the priorities of different groups, such as managers and employees, and build a message that suits each one while staying consistent.
- Prepare a short, concise document that frames your idea around company goals, profitability, competition and urgency.
- Present your idea through a clear story supported by simple visuals and capture attention.
The course consists of a short animation and covers four principles: look at your idea from your audience’s perspective, be prepared for every question that may be asked, be committed to your idea, and be clear and straightforward.