10 Inspiring Minutes with Howard Schultz

Howard Schultz shares how Starbucks grew from a small business into a global brand, and the role of rejection and putting people first along the way.

Duration: 14 minutes
Format: Video
Format: SCORM-AICC-Video
Language: Turkish
Updated: 2025
Content Partner: Digitallica

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10 Inspiring Minutes with Howard Schultz

About the course

What does it take to build a global brand with a soul?
In this “10 Inspiring Minutes” talk, Howard Schultz shares how Starbucks grew from a small business into a world-renowned brand and how important it was to put people at the center of that journey. He discusses the emotional intelligence and curiosity that shaped his leadership journey, how rejection and perseverance proved decisive in his entrepreneurial adventure, and why not only profit but also love must be at the heart of a great business.

Schultz emphasizes the power of values, culture and purpose in creating an environment where every employee in a company has a voice. His insights serve as a roadmap for anyone who wants to lead in a people-centered way and leave a lasting impact.

Who this course is for

All white-collar employees who have to prioritize under a heavy workload, especially teams involved in several projects at once and manager candidates. No prerequisites; it can be opened to everyone in the organization.

Why it matters

Most productivity loss comes not from a lack of skills but from constantly divided attention. In organizations where heavy meeting loads, instant messaging and unclear priorities come together, an employee’s real focus time drops to just a few hours a day. These topics are used to build a shared language for how work gets done across the organization.

Format and delivery

SCORM-AICC-Video delivery, ready to upload to any learning management system that supports these standards
Runs in your existing LMS — no need to switch platforms
Desktop, tablet and mobile — fully responsive
Pick up where you left off with completion tracking
No LMS of your own? Publish via Oriento instead

Frequently asked questions

Can we publish this course on our own system?

Yes. The course is delivered as SCORM-AICC-Video and uploads to any learning management system that supports these standards. There’s no need to change your existing infrastructure.

Can you adapt the content to our organization?

Catalog courses are off-the-shelf content. If you need a program built around your own scenarios, brand and processes, our Custom Content Design service has you covered.

How often is the course updated?

This course was last updated in 2025. Catalog content is reviewed regularly to reflect changes in regulations and practice.

How many users can it be licensed for?

Licensing depends on the number of users and the term. Tell us what you need and we’ll put together the right package.

Are these courses only for individuals, or do they also work at the team level?

Both. They can be assigned individually, but they have the greatest impact when assigned to the whole team at the same time, because topics such as priorities and meeting discipline only stick once they become shared rules.

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Try this course with your team

We’ll open demo access so you can review the content with your own team, then discuss licensing for the full catalog or the titles you choose.

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